Research Driven
Strategic Designer
I am a UX researcher and service designer leveraging human centered design and research to bridge the gap between discovery and implementation, by translating insights into actionable strategies, services, and products.
Collaborated and worked with United Airlines, Chicago Medicine, Yape, and early stage startups and more!
Key Principles
I follow and believe in
Value people's time and energy
Observe, listen, and reflect before contributing
If you don't start, you will never know
If you don't start, you will never know
FEATURED PROJECTS
Innovation strategy for fatigue management
Collaborated with United Airlines to develop a comprehensive system to identify, measure, and monitor fatigue in airport ground personnel, by proposing a holistic understanding of fatigue, integrating technological advancements and process adjustments.
As a UX researcher specializing in digital experiences, I uncover insights that shape intuitive, user-centered designs for web and mobile platforms. Leveraging qualitative methods like usability testing and interviews, alongside quantitative techniques such as surveys and analytics, I identify pain points and opportunities to enhance digital interactions. I craft research plans that align with business goals, translating findings into actionable recommendations for seamless, engaging experiences. Collaborating closely with designers and developers, I ensure insights drive iterative improvements that resonate with users, resulting in digital solutions that are both innovative and impactful.
As a design researcher, I bring extensive expertise in qualitative and quantitative research methods, including ethnographic fieldwork, contextual inquiries, and survey design. My work focuses on uncovering actionable insights that reveal hidden business opportunities and provide a deep understanding of user behavior. Collaborating closely with cross-functional teams, I ensure that research findings are seamlessly translated into product strategies and design recommendations, aligning user needs with organizational objectives to drive innovative and user-centered solutions.
As a user experience designer, I specialize in wireframing, prototyping, and creating high-fidelity mockups, ensuring designs are both functional and visually appealing. I work closely with developers, researchers, and stakeholders to ensure designs are technically feasible and aligned with strategic goals.
As a service designer, I am skilled in journey mapping, service blueprinting, and stakeholder alignment to design services that address user and organizational needs effectively. I map the current service landscape to identify pain points and opportunities, developing blueprints and strategies to streamline processes and improve user satisfaction.
Storytelling is at the heart of my ability to communicate complex ideas and engage diverse audiences. Using a combination of visuals, user personas, and real-world anecdotes, I frame stories that resonate emotionally while driving actionable outcomes.
With a background in architecture, I bring expertise in designing functional and aesthetically pleasing spaces that enhance the user experience. I specialize in spatial planning, 3D prototyping, and technical drawing to create designs that balance form, function, and sustainability.
DESIGN IS
the relentless pursuit of
discovering & creating
possibilities
Turning deep research into actionable insights and transforming them into solutions that align with both user needs and organizational goals. Using a design driven approach to bridges the gap between what is and what could be, crafting meaningful experiences that resonate across physical and digital spaces
What colleagues say about me!
I was lucky enough to work with Snehal on a semester-long co-design project during our time together as graduate students at the Institute of Design, and I highly recommend Snehal for any design strategy or research role. Snehal has an amazing ability to conduct effective secondary and primary research and then synthesize the data in ways that generate actionable strategies. Our team benefited tremendously from her leadership. Moreover, Snehal's combination of humility, generosity, and collaborative orientation make her a true pleasure to work with. Any team would be fortunate to have Snehal as a member, and I am so appreciative that I had the opportunity to work with and learn from her.
Elizabeth Graff
Teammate