Innovation strategy for
fatigue management
Embedding Human Centered Design in the Innovation process
Brief
Collaborated with United Airlines to develop a comprehensive system to identify, measure, and monitor fatigue in airport ground personnel, by proposing a holistic understanding of fatigue, integrating technological advancements and process adjustments.
Impact
Aligned 3 different stakeholder groups on a unified understanding of fatigue to make safety a strategic goals within the organisation.
Duration
14 weeks
Role
Team of 4 members, Led the research initiative
Methods
Trends analysis, Ethnographic observation, case studies,
Innovation strategy.
Context
Airport Ground Staff like ramp workers and baggage handlers ensure Efficiency and Customer Satisfaction in Aviation
Air travel depends on the seamless coordination of backend processes, with airport ground staff, like ramp workers and baggage handlers, playing a critical role. Their time-sensitive tasks, such as refueling, maintenance checks, and luggage handling, are essential to preventing delays and ensuring smooth airline operations and customer satisfaction.
A day on the job
John, tirelessly unloads 150 bags from a Boeing 737 flight
...and receives a notification for his next assignment to unload another 130 bags
Impacts
As John continues his demanding tasks his reaction time and focus are impaired
...which leads to him tripping and sustaining a leg injury
PROBLEM
However, the high-risk working environments lead to chronic fatigue causing injuries and accidents in airport ground employees.
Impact on employees
Annually, around 243,000 people
globally are injured in ground
operations incidents.
Impact on employees
Ramp accidents cost major airlines worldwide at least US$10 billion
a year.
ASK FROM UNITED AIRLINES
While pilots and crew often receive attention, "under the wing" employees, like baggage handlers, face significant challenges. Recognizing the issue of fatigue-related injuries among these workers, United Airlines partnered with the Institute of Design to address it.
Reduce fatigue related injuries in the airport
ground staff using process adjustments and
technology advancements
RESEARCH AND ANALYSIS
We took a rigorous research approach examining future trends, abstracted the problem to understand how other industries were solving this challenge, and
conducting ethnographic observations to get operational insights.
Trends analysis
Examined the macro-environmental shift and ‘new normal’ to future proof strategy
Case studies
By abstracting our problem, we examined how other organizations addressed similar challenges
SME interviews
Conducted interviews with 6 SMEs to understand system insights
Field observation
Observed airport ground operations to get operational insights
INSIGHTS
Fatigue is multifaceted, and elusive, originating from various sources and capable of manifesting in numerous ways.
Insight 1
Fatigue is Complex
The scheduling systems prioritizes operational efficiency at the cost of team culture and employee well-being.
Insight 2
The safety efficiency
trade-off
United is underutilizing existing data to
understand injury occurrence and make
effective changes
Insight 3
Under utilized data
OPPORTUNITY FRAMING
How might we empower both United Airlines
and its employees to proactively address fatigue, striking a balance between employee wellbeing and operations safety.
Crafting a holistic strategy, targeting fatigue from both a
top-down and on-the-ground perspective.
INNOVATION STRATEGY
The innovation strategy is a holistic approach, revealing that effective management cannot rely on a single solution. This perspective shapes our framework, which aims for comprehensive strategy implementation by addressing all critical facets.
SOLUTION ECOSYSTEM
Following the framework, we developed a balanced mix of solutions ranging from immediate, low-tech approaches to far-horizon, technologically advanced innovations. This strategy creates a holistic, end-to-end ecosystem that addresses various aspects of the challenge, ensuring both immediate impact and long-term resilience.
Performance safety
and efficiency
Design principle
Prioritize safety actions with clear environmental signals and strong communication.
Optimized Operations
Design principle
Incorporate a comprehensive & holistic range of fatigue-related data for enhanced operational decision-making.
Tracking, monitoring
and fatigue
Design principle
Integrate devices and captured data seamlessly into existing
systems to cultivate a personalized understanding of fatigue and
establish a continuous feedback loop